As the contract furniture market confronts changing workplace needs, NeoCon has emerged as the most important forum for industry professionals. The “We Design Together” campaign for the 2023 show highlights the need for constant dialogue to imagine future models of office planning. To illustrate this creative exploration, we framed the dual messages of the show within an ever-rotating cube, as seen above, in our signature NeoCon-red gradient. This sense of dynamic optimism characterized the entirety of the 2023 campaign, which also extended to print, digital, web design, social media, motion graphics, video, and environmental signage.