NeoCon 2020


NeoCon is North America’s largest contract furniture trade show. Since our initial rebrand in 2017, each year we are tasked with updating its core creative for the upcoming show. The foundational concept is a gradient—a simple, organic, visual representation of time, growth and anticipation of the event. We develop each year’s identity to reflect optimism and, most importantly, to be open to progress and to all the possibilities of the built environment of the future.