As a company that has produced office seating for over sixty years, Stylex had a reputation as the go-to company for contract seating. When they asked Maiarelli Studio to launch a new, high-tech, beautifully designed office chair, the Sava, it was a perfect opportunity to reposition Stylex as a source for contemporary design.
Since 2010 we have created advertising campaigns, a new website, designed showrooms, graphics and print materials. We continually refine sales tools that adapt to the changing nature of the contract furniture landscape.
Particular attention has been placed on the art direction of photography and color, textile and finish specifications. During this period Stylex has experienced major growth and increased name recognition throughout the A&D industry.
Photography by Stefano Massei