Formae

2018–2020

For this Silicon Valley based e-commerce startup, which sells a curated selection of French artisanal tableware, we developed a brand identity and website that uses a friendly and fresh color palette to evoke the beauty of the products. The photography was art directed to convey a light, romantic lifestyle and suggestions of product pairing. Whimsical illustrations were commissioned to celebrate the family run businesses that manufacture these products.


myformae.com

Photography by Stefano Massei