As part of our on-going relationship with Coverings—the largest tile and stone trade show in North America—we were asked to refresh the show’s overall creative and advertising from our previous campaign which was launched for the 2015 show. For 2018 we adopted a new point-of-view, focusing on the show’s attendees and the connections and opportunities that are possible at Coverings. The campaign features real people who were photographed on-site during the 2017 show.