Arborite 2014 campaign

Arborite 14 15 ad campaign 2

Our challenge in creating the Arborite campaign was to identify the product—high-pressure laminates—and position the company as a design focused resource for the architectural and interior design sector. While Arborite is well known in Canada, our goal was to raise awareness of the brand in the US market. Using spirited copy and playful typography, we developed a campaign that is humorous and elegant, where the product becomes the message. In addition to the advertising campaign, we have also rebranded the entire suite of marketing materials.