Coverings

Coverings is the largest tile and stone trade show in North America. We were asked to rebrand the 25 year old event, expanding its reach, and positioning Coverings not just as a place for business, but also a source of inspiration, ideas and trends. The new brand system includes the logo, advertising campaign, direct marketing materials, show program, catalog, and on-site signage system.

The first show to adopt the new identity, held in 2015 in Orlando, Florida, saw attendance increased to the highest levels since 2008, a trend that continued in 2016.

Logo
coverings-logo
Advertising
coverings-ad-hero
coverings-all-ads
coverings-ad-std
Signage
coverings-signage-1
Collateral
coverings-collateral-all
  • info@maiarellistudio.com

    +1.646.736.3100

    +39.348.265.9169

  • 231 Front St

    Brooklyn, New York

    USA

  • Via delle Belle Arti 16

    40126 Bologna

    Italy