The success of a collaboration is due to conversations and the resulting trust that is built between client and design team. Arborite Ink was the extension of that dialog and the freedom granted by the client for the designers to use inspiration beyond the traditional realm of surface design. The result is a premium designer collection featuring patterns by leading NYC based designers and artists, including Giona Maiarelli, Creative Director of Maiarelli Studio. Maiarelli Studio created the Ink logo and all of the supporting promotions. Arborite Ink was awarded the prestigious Good Design Award in 2013.